Marketing Automation and AI Quiz

Marketing Automation and AI Quiz

12th Grade

15 Qs

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Marketing Automation and AI Quiz

Marketing Automation and AI Quiz

Assessment

Quiz

Other

12th Grade

Practice Problem

Easy

Created by

Mark Partridge

Used 1+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a marketing automation platform?

WordPress

HubSpot

Shopify

Canva

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of Artificial Intelligence (AI) in marketing?

To automate customer support completely

To provide real-time customer analytics and personalized content

To manage social media scheduling

To increase email open rates

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "programmatic advertising" refer to?

Manual selection of online ads by marketers

The use of AI to automatically buy and optimize digital ad placements

Influencer marketing campaigns

Social media ad management

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key function of a data management platform (DMP) in marketing?

Automating email marketing campaigns

Centralizing data to better target customers with ads and content

Managing customer billing information

Creating personalized content for email campaigns

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which technology is essential for delivering personalized content based on customer behavior and preferences?

Blockchain

Virtual Reality

Artificial Intelligence

Augmented Reality

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of chatbots in modern marketing?

Managing inventory levels

Automating customer interactions and support on websites

Managing email marketing campaigns

Scheduling social media posts

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit of voice search optimization in marketing?

Reaching customers who prefer video content

Enabling websites to rank for more specific voice-driven queries

Automating content creation

Analyzing customer sentiment in real-time

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