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Understanding Social Media

Authored by Lene Dybbroe

Information Technology (IT)

University

Understanding Social Media
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18 questions

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1.

OPEN ENDED QUESTION

3 mins • 2 pts

What is social media – and what is it not

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2.

OPEN ENDED QUESTION

3 mins • 2 pts

What challenges and opportunities emerge from the evolution of social media for companies?

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3.

OPEN ENDED QUESTION

3 mins • 2 pts

What are the basic functionalities necessary for Web 2.0?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is User Generated Content (UGC)?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does social presence theory define the degree of social presence?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the goal of media richness theory?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two key elements of Social Media?

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