BTEC UNIT 3: PROMOTING A BRAND - LA A D2

What is a larger package for the same price an example of?

• Price promotion

• Product placement

• Branding

• Market research

What is the effect of a price promotion on a product?

• It offers a discount

• It increases the price

• It reduces the quality

• It limits the availability

Why is personal selling more appropriate than advertising for complicated products?

• It is cheaper

• It allows for direct explanation and answering questions

• It reaches a wider audience

• It is faster

What is an example of a business-to-consumer market where personal selling is used?

• Online retail

• Computer shops

• Supermarkets

• Bookstores

What can a good salesperson still assess over the telephone?

• Customer's body language

• Customer's tone and words

• Customer's purchase history

• Customer's location

What is one advantage of using email for sales communication?

• It allows for face-to-face interaction.

• It can include customer attachments with product details.

• It requires no internet connection.

• It is always faster than phone calls.

How does video or web conferencing benefit salespeople?

• It allows them to send physical samples.

• It enables them to see the customer anywhere in the world.

• It guarantees a sale.

• It eliminates the need for follow-up emails.

What is a key feature of public relations activities?

• They always require payment for media placement.

• They guarantee control over the message.

• They place information in the media without direct payment.

• They are only used for crisis management.

What is the role of a salesperson in video conferencing?

• To send physical brochures.

• To demonstrate products on camera.

• To avoid customer interaction.

• To finalize contracts.

What is the purpose of issuing a press release?

• To provide detailed financial reports

• To highlight something interesting for journalists

• To announce company mergers

• To communicate with employees