Consumer Markets and Buying Behaviour

Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour

• waiting for advice

• information search

• enjoying the product

• all of above

The decision processes and actions of consumers as they buy services and products are knows as?

• purchase decisions

• buying behavior

• the consumer decision-making process

• post-purchase evaluation

Which of the following is not an important factor that makes up personal identity?

• gender

• age

• personality

• social environment

Lena has run a 5K race before and bought shoes for it but now she is considering better shoes for a marathon. Is she more likely to do an internal search for information or an external search?

• Internal Search for Information
• External Search for Information
• But them both
• I don't run unless something is chasing me.

All of the following are included in a subculture within the cultural context EXCEPT ______________.

• racial groups

• gender

• nationalities

• geographic region

What does a customer try to achieve by asking “what problem am I trying to solve?”

• Conducting product research

• Identifying the needs

• Listing the attributes

• Comparing the items

Consumer behaviour it is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.

• TRUE

• FALSE

Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour

• waiting for advice

• information search

• enjoying the product

• all the above

Which one of these does not usually influence your behaviour as a consumer?

• friends

• family

• personal preference

• your teacher

Unfulfilled desire

• Want
• Need