How to Research Quiz

What is the purpose of research in creative media?

• To randomly gather information from any source

• To avoid creating new ideas and stick to old trends

• To generate ideas, solve problems, and inform your practice

• To confuse and overcomplicate your project

Answer explanation

Research helps creative media practitioners gather inspiration, understand trends, and address challenges, ensuring that their projects are informed and well-developed.

Which of the following is an example of primary research?

• Reading an article about film techniques

• Conducting a survey to gather audience feedback

• Watching a YouTube video on graphic design

• Listening to a podcast on photography

Answer explanation

Primary research involves collecting first-hand data directly related to your project, such as through surveys, interviews, or observations, giving you unique insights.

What is secondary research?

• Research based on first-hand data you collect

• Research that involves making up data

• Research that uses existing information created by others

• Research that is less important than primary research

Answer explanation

Secondary research involves analysing data or information that already exists, like books, articles, or documentaries, to provide context or background knowledge for your project.

Which of the following is NOT a credible secondary research source?

• A peer-reviewed academic journal

• A social media post from an unknown source

• A documentary on filmmaking

• A book written by an industry professional

Answer explanation

Credible sources are reliable, written by experts, and backed by evidence. Social media posts from unknown sources may lack credibility and should be avoided in academic research.

What is the key difference between qualitative and quantitative research?

• Qualitative research focuses on numbers, while quantitative explores opinions

• Quantitative research uses interviews, and qualitative uses surveys

• Both are the same type of research

• Quantitative research focuses on numerical data, while qualitative focuses on descriptive, non-numerical data

Answer explanation

Qualitative research explores experiences, meanings, and opinions, while quantitative research collects measurable, statistical data, often used for analysing trends or patterns.

Why should you evaluate the credibility of your research sources?

• To ensure your research is accurate and reliable

• To make your project more difficult

• To save time by using any available source

• To avoid referencing at the end

Answer explanation

Evaluating the credibility of your sources helps you ensure that the information you use is trustworthy, up-to-date, and relevant to your project, leading to a stronger final result.

Which of these is a quantitative research method?

• Conducting interviews

• Filming a behind-the-scenes video

• Participating in a focus group discussion

• Distributing a survey and analysing the results

Answer explanation

Quantitative research involves collecting numerical data, often through surveys or polls, and analysing it to find patterns or trends, which can be useful in measuring audience preferences or market insights.

What is a benefit of using secondary research?

• It allows you to directly control the data

• It provides original, first-hand insights

• It helps you understand established industry standards and trends

• It saves you from having to think critically

Answer explanation

Secondary research allows you to access expert knowledge and established information, which can provide valuable context and help you align your project with industry standards.

Which of the following is an important question to ask when evaluating a secondary research source?

• How long is the article?

• Is the source up-to-date and relevant?

• Can I copy and paste this information?

• Does the author use fancy vocabulary?

Answer explanation

When evaluating secondary research sources, it's essential to ensure they are current and relevant to your project. Outdated or irrelevant sources can weaken the credibility of your work.

Why is it important to reference your sources?

• So you can copy the ideas without getting caught

• To make your project look longer

• To confuse your teacher with a long list of references

• To avoid plagiarism and show credibility

Answer explanation

Referencing your sources properly ensures that you give credit to the original authors of ideas, avoiding plagiarism. It also adds credibility to your project by showing you’ve done thorough research.