COM1323 T456 Quiz

Four models of public relations introduced by James Grunig and Todd Hunt consist of the following model except for...

• Two way

  Symmetrical Model

• Two way

  Asymmetrical Model

• Public Information Model

• Press Agentry/ Publicity Model

• Social Recognition Model

Primary goal of Press Agentry/ Publicity Model is...

• To inform the public accurately

• To achieve mutual understanding

• To create newsworthy stories

• To conduct scientific persuasion

_________________ emphasizes accurate information and is associated with journalism.

• Two-Way Asymmetric Model

• Public Information Model

• Press Agentry/Publicity Model

• Two-Way Symmetric Model

In the Two-Way Asymmetric Model, it promotes Two way communication, and ________________ is built into the process to increase the persuasiveness of messages.

• argument

• narration

• feedback

• empathy

Edward. L Bernay is known for his early adaptation of social science research and behavioral psychology into PR exercise. One of the successful campaigns was for P&G, Ivory soap. He is also know as the _____________________.

• Father of communications

• Father of campaign

• Father of marketing

• Father of modern PR

Two-Way Symmetric Model of PR aims to ________________.

• Creating newsworthy stories

• Persuade audience through marketing campaigns

• Achieving mutual understanding and resolve comflict

• Manipulation of public opinion

Two-Way Symmetric model is also known as Collaborative Advocacy.

• TRUE

• FALSE

Public Information Model is one way communication model.

• TRUE

• FALSE

Traditionally management theory divides an organization into line and staff function.

Public relations is a ___________ function.

Identify TWO scopes and practices of Public Relations.