FEASIB

It is used to determine the extent to which the goods/services generated by the project are needed or demanded and to design appropriate marketing strategies and plans to ensure the project’s outputs reach and are accepted by the target users.

Answer explanation

MARKET FEASIBILITY

It seeks to determine the opportunities and threats, the target market, the total demand and supply of the product, the competition and the marketing program which refers to the product, price, place and promotional strategies.

(a)  

Are done on ideas, campaigns, products, processes, and entire businesses, and they look at how things work, if they will work, and if there are potential problems

• Feasibility Study

• Marketing Study

• Market Feasibility

• Marketing Plan

It means to include other market elements were not included in the study previously (e.g. find other markets were not included in the study to increase sales and thus increase cash flow)

Answer explanation

MODIFY MARKET STUDY

Market study is prepared to achieve and assure, some of the main objectives of the project, which cannot start without specifying these goals confining it broadly.

Answer explanation

FIND ANY OTHER INVESTMENT ALTERNATIVES

the process of perceiving, understanding, stimulating, and satisfying the customer needs, wants and expectations through the goods and services of specially selected target market which is better than the competitors.

• Marketing Plan

• Marketing Study

• Feasibility Study

• Market Feasibility

It describes the targeted segment in detail and provides context for the marketing strategies and detailed action programs

• Demand Analysis

• Market Description

• Market Segmentation

• Positioning Strategy

The "S" in SWOT Analysis includes

• •What could you improve?

  •Are resources adequate

  •What do others do better than you?

• •What are your goals?

  •Are demands shifting

  •How can it be improved?

• •What are you doing well

  •What sets you apart?

  •What are your good qualities?

• •What threats could harm you?

  •What are factors outside

  of your control?

The "W" in SWOT Analysis includes

• •What could you improve?

  •Are resources adequate

  •What do others do better than you?

• •What are your goals?

  •Are demands shifting

  •How can it be improved?

• •What are you doing well

  •What sets you apart?

  •What are your good qualities?

• •What threats could harm you?

  •What are factors outside

  of your control?

The "O" in SWOT Analysis includes

• •What could you improve?

  •Are resources adequate

  •What do others do better than you?

• •What are your goals?

  •Are demands shifting

  •How can it be improved?

• •What are you doing well

  •What sets you apart?

  •What are your good qualities?

• •What threats could harm you?

  •What are factors outside

  of your control?