Chapter 6 Segmentation Quiz

Olivia and Amandeep are discussing whether the Calgary Stampede is a non-profit organization?

• True

• False

The Calgary Stampede used segmentation and got 3 focus segments.

• True

• False

Ibukun and Ray are working on a marketing project. What are the three fundamental concepts that are central to how they should run their marketing strategies and market their products?

• People, Place, Promotion

• Segmentation, Targeting, Product Positioning

• Survey, focus group, convention

• Pizza, Poptart's, chicken

Alisha and Tim are working on a marketing project. They learn that Market Segmentation allows marketers to identify focus segments, gap existence, and future opportunities. Is this statement true?

• True

• False

Which is the most active/supportive segment of the Calgary Stampede segments?

• Inactive Passive Supporters

• Ambivalent Posers

• Unreachable Cynics

• Diverse Social Seekers

• Proud Calgary Enthusiasts

Alisha is considering purchasing products for her new café. She needs items that will either help run her business or be used as components in her menu offerings. Does this scenario describe the consumer market?

• True

• False

Alisha and Amandeep have different preferences, and a single product cannot satisfy everyone.

• True

• False

Fiona and Alisha are discussing business strategies. What are the two main market segments they should consider?

• Consumer market, Mass market

• Business market, Mass market

• Consumer market, Business market

• Business market, Niche Market

Olivia is launching a new beverage and decides to market it with broad appeal to the entire market without any product or marketing differentiation. What type of marketing is this?

• Segment Marketing

• Mass Marketing

• Niche Marketing

• Target Marketing

Harwinder and Alfredo are discussing different marketing strategies. Harwinder mentions that _______ marketing can also be called one-to-one marketing.

• Individualized

• Mass

• Segmented

• Targeted