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Chapter 6 Segmentation Quiz

Authored by Trenton Zazalak

Business

University

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Chapter 6 Segmentation Quiz
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31 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Olivia and Amandeep are discussing whether the Calgary Stampede is a non-profit organization?

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Calgary Stampede used segmentation and got 3 focus segments.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ibukun and Ray are working on a marketing project. What are the three fundamental concepts that are central to how they should run their marketing strategies and market their products?

People, Place, Promotion

Segmentation, Targeting, Product Positioning

Survey, focus group, convention

Pizza, Poptart's, chicken

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Alisha and Tim are working on a marketing project. They learn that Market Segmentation allows marketers to identify focus segments, gap existence, and future opportunities. Is this statement true?

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the most active/supportive segment of the Calgary Stampede segments?

Inactive Passive Supporters

Ambivalent Posers

Unreachable Cynics

Diverse Social Seekers

Proud Calgary Enthusiasts

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Alisha is considering purchasing products for her new café. She needs items that will either help run her business or be used as components in her menu offerings. Does this scenario describe the consumer market?

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Alisha and Amandeep have different preferences, and a single product cannot satisfy everyone.

True

False

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