MIDTERM QUIZ 1

Hotel company customizes rooms and lobbies according to location. This is an example of ____ segmentation.

• Demographic

• behavioral

• Psychographic

• Geographic

 Lifestyle is an example of which type of segmentation variable?

• Psychographics

• Demographics

• Usage

• behavioural

Loyalty status is an example of which type of segmentation variable?

• Psychographics

• Demographics

• Usage

• behavioral

This type of segmentation refers divides the market into different geographic units pinpointing location

• Geographic

• Psychographic

• Demographic

• Behavioral

Segmenting a market by mean of Gender is an example of:

• Geographic

• Demographic

• Psychographic

• Behavioral

______is the process of grouping people together based on similar personal values, political opinions, aspirations and psychological characteristics. 

• Demographic

• Psychographic

• Behavioral

• Geographic

A type of segmentation that divides the market into different groups based on social class, lifestyle and personality refers to:

• Demographic

• Psychographic

• Behavioral

• Geographic

People who live in the same city, state or zip code typically have similar needs, mindsets and cultural preferences. This segmentation refers to:

____is the process of grouping customers based on common behaviors they exhibit when they interact with your brand.

• Demographic

• Psychographic

• Geographic

• Behavioral

Loyalty to your brand is an example of what type of segmentation

• a. Demographic

• b. Psychographic

• c. Behavioral

• d. Geographic