Câu hỏi về quảng cáo hiển thị

Your company has launched a new application that makes it easy for people to book taxis. You want to use display advertising to raise awareness of this new application. What benefits can display advertising bring to your digital marketing campaign?

• You can focus on conversions by tracking the number of app downloads that occur each week

• You can raise awareness of the application by using eye-catching graphics and clear calls to action to drive app downloads

• You can use banners to reach a large number of consumers, especially on travel websites

• You can target individual users who are likely to frequently book taxis

What are the benefits of a creative summary of digital advertising?

• It challenges you to identify what you really want to achieve or communicate

• It makes it easier for creators and designers to come up with ideas

• It allows people to be creative without having to focus on the company's goals

• It helps you redesign your brand guidelines for each campaign

Which display platform is a specialized e-commerce remarketing platform that allows consumers to see ads for products they have viewed on the advertiser's website?

• Yahoo Gemini

• Facebook

• Premium Network Buy

• Criteo

What are some known targeting settings in digital marketing?

• Demographic targeting

• Contextual targeting

• Geographic targeting

• Behavioral targeting

• Interest-based targeting

True or false: Display advertising often leads to more conversions than search advertising.

• True

• False

Which video advertising platform primarily focuses on detailed audience profiles and aggregates video content from various sources?

• Social platform

• Video on demand

• Programmatic platform

• Traditional television planning

What is the main difference between retargeting and lookalike audiences in audience targeting?

• Retargeting targets new users who have never interacted with your brand, while lookalike audiences target current customers.

• Retargeting targets users who have previously interacted with your brand, while lookalike audiences target users with similar characteristics to those who have interacted with your brand.

• Retargeting is only available on Facebook, while lookalike audiences are only on Google.

• Retargeting uses location-based targeting, while lookalike audiences use demographic targeting.

What strategies can you use to maximize your creative output on social media platforms? Choose TWO of the following options:

• Take existing image assets and edit them to fit social formats

• Choose to focus on creating content for one platform at a time

• Increase the number of image assets created

• Create assets that can easily be converted to fit other platforms

What should the target audience focus on in display and video campaigns?

• Specific websites

• Specific types of content

• Specific individuals

• Specific devices

When would you use keyword targeting in your content targeting strategy?

• When you want to target websites based on their page views

• When you want to target specific content or websites that mention certain keywords

• When you want to target all websites in a specific country

• When you want to display ads based on user behavior