INTROMAN MIDTERM

What is 'related diversification' in corporate-level strategies?

• Operating in several businesses that are not logically associated with each other

• Reducing the number of products offered in a single market

• Operating in multiple businesses that are linked in some way

• Expanding info new markets with a single product

What does the BCG matrix help organization evaluate?

• The success of their marketing campaigns

• Employee performance metrics

• Their financial investment options

• Their competitive position and market share

Which stage in the product life cycle is characterized by a slowdown in overall demand growth?

• Mature stage

• Introduction stage

• Decline stage

• Growth stage

Which strategy involves a firm focusing on reducing costs below those of its competitors?

• Differentiation strategy

• Prospector strategy

• Overall cost leadership strategy

• Focus strategy

What is the primary focus of a business-level strategy?

• Establishing global operations

• Managing multiple industries and markets

• Diversifying into unrelated markets

• Conducting business within a particular industry or market

What is an 'organizational opportunity' in a SWOT analysis?

• A skill that needs improvement

• A favorable external factor that can enhance

  organizational performance

• An internal weakness

• A competitor's strength

What is the main purpose of strategy implementation?

• To operationalize and execute the strategies within the organization

• To evaluate employee performance

• To develop a mission statement

• To conduct financial audits

What is 'strategic imitation'?

• Duplicating another organization's distinctive competency to implement a valuable strategy

• Copying a competitor's product line

• Creating a new market

• Developing a completely unique strategy

What is meant by 'sustained competitive advantage'?

• A strategy that focuses on cost-cutting

• A short-term market gain

• An advantage that exists after all attempts at strategic imitation have ceased

• A temporary increase in sales

Which of the following is an internal factor in a

SWOT analysis?

• Opportunities

• Market conditions

• Threats

• Strengths