9 Week Midterm

What is the practice of managing and disseminating information from an organization to the public to shape its image and build relationships?

• Public Relations

• Marketing

• Advertising

• Brand Management

What is a strategic approach to handling crises and mitigating their impact on an organization’s brand and reputation?

• Crisis communication plan

• Ignoring the crisis

• Delaying response

• Blaming external factors

What is a written statement provided to the media to announce something of interest, such as an event or a response to a crisis?

• Press Release

• Newsletter

• Advertisement

• Memo

Financial support benefits athletes and sports teams by:

• Providing necessary resources and equipment

• Increasing the number of spectators

• Ensuring fair play

• Reducing the need for training

What is the main purpose of sponsorship in sports?

• To provide financial support to athletes and teams

• To increase ticket sales for sports events

• To improve the quality of sports equipment

• To promote sportsmanship among players

One way sponsors can increase brand visibility at events is:

• By offering free samples

• By reducing ticket prices

• By limiting the number of attendees

• By shortening the event duration

Brand colors contribute to:

• Brand recognition

• Product quality

• Customer service

• Pricing strategy

A strong logo should be:

• Simple and memorable

• Complex and detailed

• Colorful and vibrant

• Monochrome and dull

What is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products?

• Branding

• Advertising

• Packaging

• Promotion

The process of dividing a broad target market into smaller, more defined groups of consumers with similar characteristics, needs, or behaviors is called:

• Market Segmentation

• Target Marketing

• Consumer Profiling

• Brand Positioning