To keep their web content accessible, marketers should be sure that visual elements such as buttons and links have a high degree of contrast from the background.

• True

• False

A material connection includes?

• an employment relationship.

• a financial relationship.

• a familial relationship.

• all of the above.

“Fitness and wellness,” “beauty and makeup,” and “travel and adventure” are examples of Niches.

• True

• False

AI technologies that can dynamically create written, image, audio, or video content are known as?

• generative AI.

• productive AI.

• creative AI.

• linguistic AI.

Outbound emails are unsolicited.

• True

• False

The visual indicators used highlight interactive elements of a webpage are known as?

• emphasis indicators.

• focus indicators.

• access indicators.

• action indicators.

The most common subdomain is .com

• True

• False

Answer explanation

The most common subdomain is: www.

Audiences are less likely to share a piece of content if they believe that it is part of an advertising campaign

• True

• False

The form of advertising in which marketers pay to have their content appear on their target audience’s social media feeds is known as?

• Ad feeding

• Paid social

• Sponsored content

•  Feed placement

Businesses typically spend less than 1% of their revenues on marketing

• True

• False