Unit 2 Session 5 Developing the rationale re-cap quiz

What is one reason a business might conduct research according to the document?

• To find out if customers intend to upgrade their mobile phone

• To determine the best price for a new product

• To analyze competitor strategies

• To evaluate employee performance

Answer explanation

One reason a business might conduct research is to find out if customers intend to upgrade their mobile phone. This information helps businesses understand customer needs and plan their product offerings accordingly.

What might customers want when upgrading their mobile phones?

• A better quality camera or a bigger screen

• A lower monthly payment

• A new operating system

• A different service provider

Answer explanation

Customers often seek improved features when upgrading their mobile phones. A better quality camera or a bigger screen enhances the user experience, making this the most relevant choice compared to other options.

Which of the following is a key concept in the document?

• Data must inform the rationale for research

• Customer loyalty programs

• Employee training methods

• Cost reduction strategies

Answer explanation

The correct choice, 'Data must inform the rationale for research', emphasizes the importance of using data to guide research decisions, which is a fundamental concept in the document.

Which organization provides global statistics mentioned in the document?

• World Health Organization (WHO)

• Organisation for Economic Co-operation and Development (OECD)

• United Nations (UN)

• International Monetary Fund (IMF)

Answer explanation

The Organisation for Economic Co-operation and Development (OECD) is known for providing comprehensive global statistics on economic and social issues, making it the correct choice for this question.

What is the primary focus of the document?

• Marketing strategies

• Further sources of information

• Financial planning

• Product development

Answer explanation

The document primarily focuses on providing further sources of information, which is essential for understanding the context and details beyond the main content, unlike the other options that are more specific topics.

Which of the following is NOT mentioned as a component of the rationale in the document?

• Identifying the problem or opportunity

• Defining objectives

• Conducting a SWOT analysis

• Deciding on scope

Answer explanation

The correct answer is 'Conducting a SWOT analysis' because it is not listed as a component of the rationale in the document, while the other options are explicitly mentioned.

How does a strong rationale affect the marketing team?

• It provides clear objectives for them to aim for.

• It reduces their workload.

• It increases their budget.

• It eliminates their need for collaboration.

Answer explanation

A strong rationale provides clear objectives for the marketing team, guiding their efforts and ensuring alignment with overall goals. This clarity helps them focus on what needs to be achieved.

What is a key component of a marketing plan that a strong rationale helps with?

• Increasing the number of products.

• Setting measurable objectives.

• Reducing the number of team members.

• Eliminating the need for a budget.

Answer explanation

A strong rationale is essential for setting measurable objectives in a marketing plan, as it provides the justification and clarity needed to define specific, quantifiable goals that guide marketing efforts.

What is the first step in developing a marketing rationale according to the document?

• Identifying the target audience

• Conducting research and analysis

• Creating a marketing budget

• Designing the product

Answer explanation

The first step in developing a marketing rationale is conducting research and analysis. This foundational step helps identify market trends, customer needs, and competitive landscape, which are crucial for effective marketing strategies.

Which of the following is NOT mentioned as a marketing objective in the document?

• Revenue

• Market share

• Customer feedback

• Brand awareness

Answer explanation

The document lists revenue, market share, and brand awareness as marketing objectives, but does not mention customer feedback. Therefore, customer feedback is the correct answer as it is NOT a stated objective.