
Strategy in Tourism and Hospitality
Authored by MICHAEL PAGARA
Hospitality and Catering
University
Used 3+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A hotel is losing customers due to high operational costs. The management decides to cut down on unnecessary expenses and focus on basic services. What strategy is the hotel using?
Differentiation
Cost Leadership
Focus Strategy
Niche Marketing
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A luxury hotel decides to offer personalized services like in-room check-in and private dining options to distinguish itself from competitors. What strategy is being used?
Differentiation
Cost Leadership
Focus Strategy
Competitive Pricing
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A restaurant in a tourist destination finds that tourists prefer fast service. It introduces a drive-through service to cater to this need. Which strategy does this exemplify?
Differentiation
Cost Leadership
Focus Strategy
Differentiation Focus
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A travel agency offers tailored travel packages for elderly travelers, focusing on accessibility and comfort. Which strategy is the agency using?
Differentiation
Cost Leadership
Focus Strategy
Differentiation Focus
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A small bed-and-breakfast targets hikers and adventurers looking for budget accommodation near a famous trail. What type of focus strategy is this?
Differentiation Focus
Cost Focus
Cost Leadership
Differentiation
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
An airline notices that passengers prefer online check-in and automated boarding. It invests in digital platforms to improve operational efficiency. What type of change is this adapting to?
Economic
Technological
Demographic
Competitive
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
After an external market analysis, a resort realizes that its competitors offer better online booking experiences. What should the resort focus on to improve its market position?
Labor supply
Internal resources
Customer satisfaction
Technological innovation
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