REVIEW QUIZ

Things we must have in order to stay alive?

• NEEDS

• WANTS

• DEMAND

• FOODS

A place where buyers and sellers meet personally to finalize the deal after personal inspection of goods.

• MALL

• GROCERY

• MARKET

• CONVENIENCE

Where the buyers and sellers physically meet and choose products that give them the best bundle for their money.

• DEMANDS

• MARKET

• HUMAN ACTIVITY

• POTENTIAL EXCHANGE

Can be measured subjectively?

These are highly volume, low unit volume, fast repurchase.

• Consumer Durables

• Human Activity

• Fast Moving Consumer Goods

• Soft Goods

Consumer will either buy or not buy enough of the organization's products unless the organization makes a substantial effort to stimulate their interest in its product.

• MARKETING CONCEPT

• SELLING CONCEPT

• INTEGRATED MARKETING

• MARKETING RESEARCH

A type of organization that does not earn profit for its owner.

• NON-PROFIT AND GOVERNMENT MARKETS

• BUSINESS MARKETS

• FAST MOVING

• CONSUMER GOODS

Is the organization's task to determine the needs, wants and interest of target markets and to deliver the desired products or services more effectively and efficiently than competitors.

• MARKET

• SALES

• SERVICES

• MARKETING

Father of modern marketing?

Is the totality of the hospitality company's offering to the market to satisfy guest's wants and needs.

• TARGET MARKET

• MARKETING MIX

• PRODUCT

• PRICE