Chiến lược Quảng cáo

What is the main objective of an advertising strategy?

• Increase market share

• Align with brand identity and business goals

• Enhance creativity

• Improve customer service

A clearly defined advertising strategy ensures what?

• Consistent product development

• Alignment of advertising with the target audience

• More creative advertising

• Reduced marketing costs

Which of the following is not a core purpose of an advertising strategy?

• Define clear objectives

• Enhance internal communication

• Understand the audience

• Create a competitive advantage

How does advertising strategy affect brand awareness?

• It has no impact

• It helps create a consistent brand image

• It confuses the audience

• It reduces customer engagement

What does a primarily advertising strategy focus on?

• Immediate business goals

• Long-term relationships between the brand and the audience

• Employee training

• Stock market fluctuations

What are the main components of an advertising strategy?

• Goals, budget, and target audience

• Color scheme, design, and slogan

• Employee incentives, training, and human resources policy

• Product specifications, pricing, and distribution

Which of the following is essential in identifying the target audience?

• Geographic location

• Budget constraints

• Internal goals of the company

• Demographics of employees

How do advertising objectives contribute to a strategy?

• By providing technical guidance

• By aligning creative elements with business goals

• By determining employee performance

• By establishing market prices

Which component determines how to measure success in an advertising strategy?

• Slogan

• KPIs and metrics

• Budget

• Target market

What is the role of creativity within the framework of advertising strategy?

• To reduce costs

• To express the brand message in a unique way

• To ensure accurate financial planning

• To determine the supply chain