Chapter 13 TEST

Chapter 13 TEST

University

25 Qs

quiz-placeholder

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Chapter 13 TEST

Chapter 13 TEST

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Heli Lehtosaari

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of a distribution strategy?

To increase the number of products in a store

To get the right product to the right person at the right place and time

To reduce the cost of production

To improve the quality of the product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a channel of distribution refer to?

The price of the product

The quality of the product

The path a product takes from the producer to the consumer

The advertising strategy for the product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is physical distribution?

The design of the product

The actual physical movement of products along the distribution pathway

The marketing strategy for the product

The pricing strategy for the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary role of channel intermediaries?

To increase the cost of products

To facilitate the movement of products from producers to consumers

To manufacture goods

To provide direct sales to consumers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do distributors add value to products?

To increase the price for consumers

To provide additional benefits to products

To reduce the quality of products

To eliminate the need for producers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of utility is provided by making products available at a convenient time for consumers?

Form utility

Time utility

Place utility

Ownership utility

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of utility is boosted by providing helpful information?

Service utility

Information utility

Product utility

Distribution utility

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