Chapter 13 TEST

What is the main goal of a distribution strategy?

• To increase the number of products in a store

• To get the right product to the right person at the right place and time

• To reduce the cost of production

• To improve the quality of the product

What does a channel of distribution refer to?

• The price of the product

• The quality of the product

• The path a product takes from the producer to the consumer

• The advertising strategy for the product

What is physical distribution?

• The design of the product

• The actual physical movement of products along the distribution pathway

• The marketing strategy for the product

• The pricing strategy for the product

What is the primary role of channel intermediaries?

• To increase the cost of products

• To facilitate the movement of products from producers to consumers

• To manufacture goods

• To provide direct sales to consumers

Why do distributors add value to products?

• To increase the price for consumers

• To provide additional benefits to products

• To reduce the quality of products

• To eliminate the need for producers

What type of utility is provided by making products available at a convenient time for consumers?

• Form utility

• Time utility

• Place utility

• Ownership utility

What type of utility is boosted by providing helpful information?

• Service utility

• Information utility

• Product utility

• Distribution utility

What is the role of agents and brokers in the distribution process?

• They take legal ownership of goods

• They connect buyers and sellers for commissions

• They provide warehousing services

• They offer credit to customers

Which type of store offers a wide variety of merchandise at significantly lower prices and with less service than most department stores?

• Convenience Store

• Discount Store

• Specialty Store

• Supermarket

Which type of distribution involves placing products only with preferred retailers or in limited locations?

• Intensive Distribution

• Selective Distribution

• Exclusive Distribution

• Retail Distribution