Email Markerting

Advantage of email marketing

• high return on investment (ROI)

• cost-effectiveness

• reach a smaller audience

• Not budget friendly

Why is email marketing not intended for?

• delivering irrelevant content

  directly to customer email inbox

• build and maintain relationships with

  customers, prospects, and subscribers

• delivering valuable and relevant content

  directly to their email inbox

What is Bulk Email?

• a large volume of emails

• a single image

• a single email list

When not to send out bulk emails

• email marketing campaigns

• for personal email

• newsletters

• announcements

What are the benefits of using bulk email?

• cost-effective communication

• personalized messages

• immediate feedback

• limited reach

Which of the following is a best practice for bulk email?

• using a purchased email list

• including an unsubscribe option

• sending emails at random times

• using misleading subject lines

What is a common metric to measure the success of bulk email campaigns?

• open rate

• email length

• number of attachments

• font size

Disadvantage of Email Marketing

• High unsubscribe rate

• the content is not relevant

• the content is not engaging to recipients.

Legal issues of email marketing include compliance with regulation like

• can-spam act

• GDPR

Answer explanation

The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act) is a federal law that regulates commercial electronic mail (email) and some text messages sent to wireless devices.

Processing is only allowed by the General Data Protection Regulation (GDPR) if either the data subject has consented, or there is another legal basis.

What should you avoid when creating a bulk email list?

• using double opt-in methods

• collecting emails from social media

• purchasing email lists

• gathering emails through sign-up forms