Business workshop for IB certificants (Second part)

Efficiency ratios are used to measure:

• Profitability

• Asset utilization

• Liquidity

• Leverage

The primary difference between cash and profit is that:

• Cash is earned, while profit is spent

• Cash is immediate, while profit may be accrued

• Profit is always higher than cash

• Cash does not impact profit

A cash flow forecast primarily helps a business to:

• Estimate future sales

• Track historical profits

• Predict cash inflows and outflows

• Analyze market trends

Net present value (NPV) is used to:

• Assess project profitability

• Calculate annual revenue

• Estimate cash flow

• Measure market growth

Marketing of goods and services refers to:

• Only advertising

• Understanding customer needs and delivering value

• Selling at the lowest price

• Focusing solely on product features

Market orientation primarily focuses on:

• Internal processes

• Competitor analysis

• Customer needs and preferences

• Product quality alone

Social marketing aims to:

• Maximize profits

• Promote social good

• Sell consumer goods

• Increase market share

Market share is defined as:

• The total sales of a company

• The percentage of an industry's sales that a specific company controls

• Total market revenue

• The growth rate of a market

The BCG Matrix classifies products based on:

• Marketing expenses

• Profit margins

• Market share and market growth

• Consumer preferences

The extended marketing mix includes:

• Product, price, place, promotion, people, process, physical evidence

• Product, price, promotion only

• Market research, advertising, sales

• Product, process, profit