ENTR 302 Chapter 8: Testing and Experimenting With New Ideas

An entrepreneur is conducting a test to determine if their assumption about how a product works is true or false. What is this an example of?

• unconscious bias

• confirmation bias

• an experiment

• a hypothesis

Experimentation is required to help do what?

• meet the expectations of investors and loan officers

• strengthen ideas

• help with inspiration

• form customer-satisfaction scales

What is a hypothesis?

• the process of conducting a research study

• the method used to prove or disprove the validity of an idea

• an assumption tested through research and experimentation

• a widespread belief

An entrepreneur is prioritizing experimenting many times, quickly, and for a low cost while developing a new product. This entrepreneur is likely trying to _______.

• determine feasibility of the product

• imitate the rigor of scientific experiments

• confirm their hypothesis is true

• confront their own unconscious bias

Kieran wants to add a new feature to his website but doesn’t want to invest hours of his time to develop and build it. He simply wants to know if customers would be interested in engaging with the feature. Which test would be best for him to evaluate this?

• button to nowhere

• live product and business

• interviewing

• paper testing

Before opening her new restaurant, Kaitlyn baked a variety of sample cupcakes and cookies to sell at farmers’ markets to determine if the flavors she thinks will sell were actually of interest to potential customers. Which stage of the scientific process of experimentation does this represent?

• asking lots of questions

• carrying out background research

• developing hypotheses

• testing the hypotheses by running experiments

An entrepreneur wants to open a jewelry store. What stage of the scientific process is the entrepreneur conducting by asking a clothing store if they can sell their jewelry there for a small commission before starting their own store?

• testing the hypothesis by running an experiment

• implementing the plan

• developing a hypothesis

• carrying out background research

Anthony is thinking of starting a small hot dog cart that he will take to a beach area nearby. Before starting, he investigates city ordinances and talks to vendors in the beach area. He also talks to people at the local parks who sell hot dogs to find out what makes their business successful. Anthony is conducting what stage of the scientific process?

• testing the hypothesis

• experimentation

• data analysis

• background research

Sean has created an automatic cat feeder that he hopes will solve the problem of having to feed a cat multiple times a day while keeping food fresh. He builds seven crude, but serviceable, units and asks friends with cats to test the product. He then obtains their feedback. What is this process called?

• pilot

• storyboard

• product launch

• operational test

Coraline is creating a new app. She wants to create a test version of the app that allows her team to collect the maximum amount of validated learning about her potential customers with the lowest level of investment. Which should she create?

• wireframe

• minimum viable product

• storyboard

• rapid prototype