Sales Development Program - Channel Management

What is channel management?

• The process of building and managing relationships with a group of partner organizations that can resell and support products

• The process of managing and optimizing sales channels used by companies to distribute their products or services

• A marketing channel management process related to the distribution of products from start to finish

• Finding the right marketing techniques and sales strategies to reach your target customers

Which of the following is not an important element of channel management?

• Conflict management and distribution measurement

• Determining the optimal distribution channel

• Managing stock and supply chain to ensure adequate product availability

• Developing pricing strategies & promotional programs suitable for each distribution channel

What is the mission of channel development?

• Channel strategist in driving sustainable profitable growth

• Trusted strategic partner to achieve business goals by developing integrated channel strategy

• Achieving Sales Target & Growth with Extensification Strategy in Visibility & Availability

• Trust, Mindfulness, Innovation, Strive to be the best and Interconnectedness

What is channel development?

• How to organize and present company activities and brand strategies into trade (customer) and consumer strategies, promotional operations, financial operations to achieve growth in terms of business, customer engagement, and company targets

• The process of distributing products from start to finish, all aspects related to distribution, sales, and marketing of products through different channels, such as retailers, distributors, agents, and online channels

• A strategic process to create and manage marketing pathways for goods and services

• A model of indirect sales channels, where companies collaborate with other ecosystems to sell or distribute products or services

Which strategy is not performed to implement the vision of channel development?

• Intensification Strategy in dropsize & IPT

• Drive & monitor excellent instore execution

• Automation system reporting

• Achieving Sales Target & Growth with Extensification Strategy in Visibility & Availability

What is the focus of providing consumer experience through online & offline?

• Multichannel

• Omnichannel

• Channel development

• Channel management

Which of the following is not included in the modern trade grouping?

• Hypermarket

• Wholesaler

• Supermarket

• Modern wholesaler

B2B is included in the grouping of?

• B2C

• E-commerce

• Modern Trade

• Medical

What percentage contribution does the e-commerce channel have?

• 3.6%

• 1.5%

• 3.2%

• 4.8%

What is the business model of medical retail channels?

• Selling to end customers

• Cover by distributor

• Selling to retailers not covered by distributors

• Selling to end users