marketing mngt

marketing mngt

University

48 Qs

quiz-placeholder

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marketing mngt

marketing mngt

Assessment

Quiz

Business

University

Hard

Created by

Mae Samalea

Used 12+ times

FREE Resource

48 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

is a fundamental function in any

business, responsible for identifying, anticipating, and satisfying

customer needs and wants in a profitable way. It involves planning,

organizing, controlling, and executing marketing strategies to create

value for customers and build strong customer relationships.

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

refers to the process of overseeing

and coordinating all marketing activities within an organization.

This includes researching market trends, developing and

implementing marketing plans, managing the marketing mix

(product, price, place, and promotion), and ensuring that these

efforts align with the company's overall business objectives.

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The goal is to effectively position products or services in the

market to meet customer needs while achieving the company's

financial goals.

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

is about making strategic

decisions that help the company attract and retain

customers, build brand loyalty, and drive sales growth.

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

is the process of planning and overseeing all marketing activities in a

business.

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Marketing management helps businesses understand and

analyze customer needs, preferences, and behaviors. This insight allows

companies to tailor their products and services to meet those needs

effectively.

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Through this, businesses can identify gaps in

the market and opportunities for innovation, ensuring they stay relevant and

competitive.

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