A local bakery is analyzing its market share. Which piece of information is essential for this calculation?

• Price of ingredients

• Number of items baked daily

• Customer feedback on product quality

• Total revenue of all bakeries in the area

A niche market caters to a broad range of customers.

• True

• False

Which is the best example of a strong value proposition statement?

• We offer a variety of products.

• High-quality products at affordable prices.

• The most innovative technology on the market.

• Experience the ultimate in comfort and style with our shoes.

Which of these scenarios is most likely focused on the Total Addressable Market (TAM)?

• A company analyzing sales reports from the past quarter

• A startup researching the entire potential market for its product

• A local business assessing its competition within a ten-mile radius

• A company developing a strategy to increase sales to existing customers

Which of the following is an example of a B2B transaction?

• A consumer buying a laptop

• A bakery ordering flour from a supplier

• A fashion brand selling clothing to a personal buyer

• A customer purchasing a coffee from a coffee shop

If a company’s sales revenue is $500,000 and the total market sales revenue is $2,000,000, what is its market share?

• 10%

• 20%

• 25%

• 50%

A value proposition statement should primarily focus on:

• The company’s history and mission

• The price of the product or service

• The specific details of the product or service

• How features meet the needs and desires of the target customer

A company specializing in luxury watches is most likely targeting which type of market?

• Global market

• Niche market

• Emerging market

• Business-to-business (B2B) market

The Serviceable Available Market (SAM) represents the total potential customers for a product, regardless of a company’s reach.

• True

• False

A company’s value proposition statement should be:

• Long and detailed to cover all aspects

• Clear, concise, and easy to understand

• A list of every feature the product offers

• Focused on the company, not the customer