Unit 3 Media and Politics Vol 1

(a)   is defined as that ‘part of social phenomena or fact that is peculiar to a particular society such as social class, religion, caste and so on and that is defined by the experiences, customs and beliefs of its societal members.’

(a)   by mass media refers to how the media shapes public perceptions of political events, issues, and figures.

The (a)   are those who make up their minds early. They tend to be strong partisans, likely to identify with a major party.

The (a)   are less partisan, likely to be politically independent, less interested in politics and not well-informed.

Variations in political behavior are not caused by which of the following

• Level of political interest

• Degree of attention to politics

• Strength of partisanship

• Scientific knowledge

The information-rich are those who are called (a)   who shapes the political knowledge and behavior of the public.

(a)   are individuals who play a crucial role in the communication process by acting as intermediaries between mass media and the general public”.

Which of the following is not a long term planned effects?

• Diffusion of innovations

• Reality defining

• Distribution of Knowledge

• Development Diffusion

Which of the following is not an unplanned-short term effect?

• Individual reaction

• event outcomes

• Policy effects

• Collective reaction

Which of the following are factors associated with learning News?

A) Prior knowledge and interest on part of audience

B) Perceived relevance of topic

C) Credible and trusted news channel or source

D) Abstract subject matter and ‘soft news’ character

E) Visual illustration

• A, B, and E are correct

• B, C, D and E are correct

• A, B, C and E are correct

• All of the above