Y24 ASUS RMD Planogram and Guidelines

What is the primary objective of ASUS brand visibility?

• To increase product prices

• To enhance brand recall using attractive assets

• To reduce customer engagement

• To limit product availability

What does the acronym FAB stand for in the context of ASUS products?

• Feedback, Analysis, Benchmarking

• Features, Advantages, Benefits

• Focus, Attention, Branding

• Functionality, Aesthetics, Brand

Which type of store is categorized as ASUS/ROG SIS Store?

• Stores exclusively selling ASUS products

• Stores located in high foot traffic malls

• Stores with more than 50 sqm

• Stores with less than 30 sqm

What is the focus of ASUS Stand Alone Module Stores?

• To maximize brand exposure in multibrand stores

• To focus solely on online sales

• To limit product displays

• To reduce customer interaction

What is one of the key responsibilities of ASUS/ROG Exclusive Stores?

• To minimize customer queries

• To ensure all displays are live

• To allow competitor displays

• To avoid compliance with shop deco guidelines

What is the purpose of the LDU Program?

• To decrease product awareness

• To reduce product visibility

• To limit customer experience

• To ensure consistent display programs across stores

Which of the following is NOT a type of store category mentioned?

• ASUS/ROG Multi-brand Store

• ROG Exclusive Store

• ASUS/ROG Online Store

• ASUS Exclusive Store

How often should Tier 1 stores be visited by merchandisers?

• Every week

• Four times a month

• Twice a month

• Once a month

Which of the following POSMs are under the Omnibus Business Unit (BU)

• Product Guide

• Vivobook Stand

• ROG Ally Stand

• ROG Generic Laptop Holder

What is the role of merchandisers in the ASUS retail strategy?

• To avoid compliance with guidelines

• To limit product displays

• To enhance retail visibility and customer experience

• To minimize store visits