Which of the following bidding strategies is suitable for traffic objective Campaigns?

• tCPA

• Manual CPC

• eCPC

• Maximize Clicks

Quality Score on Google search is evaluated

• Every 48 Hours

• On an MTY Level

• Every time someone does a search that triggers your ad

• None of the Above

Which best describes the "Optimize" ad rotation setting in AdWords?

• The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions

• The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad

• The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often

• The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page

Which of the following Tool can help in getting quantifiable trends for Search Volume of a Search Term?

• Google Trends

• Keyword Planner

• None

• Both

Someone using the Google Russian search domain changes the language to English on the "preferences" page. This user may see ads targeted to:

• English speakers in the United States

• Russian speakers in English Speaking countries

• English speakers in Russia

• Russian speakers in the Russia

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

• Impressions

• Conversions

• Transactions

• Clicks

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

• Performance, auctions, and user journey complexities

• Budget, competition, and user thought processes

• Location, calls-to-action, and user conversion costs

• Targeting, auctions, and campaign cost-per-click

Keyword Planner can help you build a new Search Network campaign by

• organizing potential placements into ad groups

• suggesting landing pages for your ads

• multiplying keyword lists together

• creating new ads based on your keywords

What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?

• ROI

• Sunk costs

• CTR

• CPM

Your client wants to use Google AdWords’ ability to display ads in videos. How can you create a video ad for your customer?

• You’ll need a video editing program, like QuickTime Pro, to edit and create video ads.

• You’ll insert the text into an ad template that Google AdWords will insert into the video ad.

• Your video can be created in any program, but the output must be compatible with YouTube.

• You must use the Display Ad Builder to create a video ad.