Digital Marketing & Engagement

Digital Marketing is the _____________, ___________________, and ___________ marketing of any products and services online using digital technologies

• Targeted, Interactive and Measureable

• Timely, Interesting and Manageable

• Targeted, Interactive and Manageable

• Timely, Interesting and Measurable

What does AIDA stands for?

• Adjustment, Interest, Desire, Available

• Awareness, Interest, Desire, Available

• Awareness, Interest, Desire, Action

• Awareness, Interest, Destiny, Action

What is the difference between a buyer persona and a user persona?

• User Persona is for B2C, Buyer Persona is for C2C

• User Persona is for B2C, Buyer Persona is for B2B

• User Persona is for B2B, Buyer Persona is for B2C

• User Persona is for B2C, Buyer Persona is for C2B

Name 1 keyword research tool

• Keywordtools.io

• Keywordstool.io

• Keywordtool.io

• Keyswordtool.io

The more niche your keywords are, the _____________ competition you face

• Higher

• Stiffer

• Lower

• Less

Content Marketing is simply digital ___________________________

• Digital Selling Technique

• Digital Story Technique

• Digital Story Telling

• Digital Story Writing

The process of Content Marketing is ______________________, ________________________, and Creation

• Curation, Collation

• Curation, Collaboration

• Collection, Collation

• Curation, Conclusion

Social Media has 3 main components. They are __________________, ______________________, and _________________

• Content, Contra, Community

• Content, Control, Communicate

• Content, Context, Community

• Content, Confuse, Community

The most popular social media platform is ___________________

• Friendster

• Weibo

• Facebook

• Whatsapp

Video Marketing is popular because it is ________________________

• Engaging

• Exciting

• Immersive

• Interactive