PLACING MIX

TYPES OF INTERMEDIARIES

A startup in Laguna creates handcrafted furniture and wants to expand its market across the country. Instead of managing all the sales and delivery logistics, they hire a middleman who finds retailers, negotiates deals, and takes a commission without taking ownership of the products.

What type of intermediary is the middleman?

• AGENT OR BROKER

• WHOLESALER

• RETAILER

• DISTRIBUTOR

TYPES OF INTERMEDIARIES

A popular bookstore chain in the Philippines, like National Bookstore, buys books from publishers and resells them directly to consumers in their branches across the country.

What type of intermediary is the bookstore?

• AGENT OR BROKER

• WHOLESALER

• RETAILER

• DISTRIBUTOR

TYPES OF INTERMEDIARIES

A logistics company partners with a large appliance manufacturer to manage the distribution of their products across the Philippines. The logistics company takes ownership of the goods and handles the entire supply chain until the products reach various retail stores.

What type of intermediary is the logistics company?

• AGENT OR BROKER

• WHOLESALER

• RETAILER

• DISTRIBUTOR

TYPES OF INTERMEDIARIES

A Filipino cosmetics brand wants to expand its reach. It partners with several online platforms like Lazada and Shopee, which act as intermediaries by listing the products and facilitating sales to consumers. These platforms don’t own the products but help connect the brand to buyers.

What type of intermediary are these online platforms?

• AGENT OR BROKER

• WHOLESALER

• RETAILER

• DISTRIBUTOR

TYPES OF INTERMEDIARIES

A company in Quezon City manufactures school supplies and sells them in large quantities to a business that then resells them to different retail stores across the country. This business takes ownership of the products and manages distribution to various stores.

What type of intermediary is this business?

• AGENT OR BROKER

• WHOLESALER

• RETAILER

• DISTRIBUTOR

TYPES OF INTERMEDIARIES

A large electronics store in the Philippines purchases computers and appliances directly from manufacturers and sells them to individual customers in smaller quantities.

What type of intermediary is the electronics store?

• AGENT OR BROKER

• WHOLESALER

• RETAILER

• DISTRIBUTOR

TYPES OF INTERMEDIARIES

A Filipino electronics brand chooses to work with a company that buys their products and sells them directly to authorized dealers across the country. The company handles inventory and ensures the products are delivered to retail outlets.

What type of intermediary is the company that buys and sells the products to dealers?

• AGENT OR BROKER

• WHOLESALER

• RETAILER

• DISTRIBUTOR

TYPES OF INTERMEDIARIES

A local clothing manufacturer in the Philippines partners with a company that purchases their clothes in bulk and sells them to various retail stores throughout Luzon. The company takes ownership of the clothing before selling it to the retailers.

What type of intermediary is the company?

• AGENT OR BROKER

• WHOLESALER

• RETAILER

• DISTRIBUTOR

DISTRIBUTION STRATEGIES

A small bakery in Iloilo sells its products at first hand to customers through its own physical store and online delivery system. The bakery manages all aspects of sales and distribution without involving any third parties.

What type of distribution is being used?

• DIRECT DISTRIBUTION

• INDIRECT DISTRIBUTION

• SELECTIVE DISTRIBUTION

• EXCLUSIVE DISTRIBUTION

• INTENSIVE DISTRIBUTION

DISTRIBUTION STRATEGIES

A smartphone manufacturer in the Philippines partners with multiple electronics retailers and online platforms like Lazada and Shopee to ensure their products are available in as many places as possible.

• DIRECT DISTRIBUTION

• INDIRECT DISTRIBUTION

• SELECTIVE DISTRIBUTION

• EXCLUSIVE DISTRIBUTION

• INTENSIVE DISTRIBUTION