Theorists and Their Concepts #2

Which theorist is associated with the idea that texts can be understood through their underlying structure?

• Claude Lévi-Strauss

• Jean Baudrillard

• Liesbet van Zoonen

• Roland Barthes

What does Claude Lévi-Strauss suggest about the meaning of texts?

• It is fixed and unchanging.

• It is dependent upon pairs of oppositions.

• It is irrelevant to the structure.

• It is solely based on author intent.

According to Jean Baudrillard, what has collapsed in postmodern culture?

• The distinction between reality and simulation.

• The importance of historical context.

• The role of gender in media.

• The influence of advertising.

According to Liesbet van Zoonen, what is a core element of western patriarchal culture?

• The display of women's bodies as objects

• The collapse of reality and simulation

• The use of binary oppositions

• The concept of hyperreality

Who are the authors associated with the idea of regulation in media industries?

• Sonia Livingstone and Peter Lunt

• David Hesmondhalgh

• Henry Jenkins

• Marshall McLuhan

What is a key idea about the participatory culture of fans according to Henry Jenkins?

• It lacks a social dimension

• It is vital and socially significant

• It is controlled by media producers

• It is irrelevant to cultural industries

Who proposed the 'End of audience' theories?

• Marshall McLuhan

• Clay Shirky

• Noam Chomsky

• Walter Lippmann

What is one of the ways media consumers interact with media according to the 'End of audience' theories?

• Ignoring content

• Creating and sharing content

• Only watching television

• Reading newspapers

What concept does the 'End of audience' theories challenge?

• Interactive media

• Passive consumption of media

• Active audience engagement

• Media convergence

What does the 'End of audience' theories suggest about media consumers?

• They are passive

• They are active producers

• They are uninterested

• They are isolated