T1P1 Overview of Public Relations Quiz

What is the primary purpose of public relations?

• To manipulate public opinion

• To create mutual understanding

• To minimize public engagement

• To increase profits

Which of the following is NOT a characteristic of PR specialists?

• Honesty

• Detail-oriented

• Writing proficiency

• Strong financial analysis skills

Who is responsible for creating relationships between organizations and the public?

• Journalists

• Media Analysts

• PR Specialists

• Brand Ambassadors

PR ensures a positive image of an organization through:

• Press releases

• Marketing campaigns

• Social media alone

• None of the above

What is a key responsibility of PR specialists?

• Public opinion analysis

• Event coordination

• Technical writing

• Developing product pricing strategies

Which model of public relations promotes accuracy and truthfulness but doesn’t involve audience feedback?

• Two-way symmetrical

• Public information model

• Press Agentry

• Two-way asymmetrical

The Grunig and Hunt Two-Way Symmetrical model focuses on:

• One-sided persuasion

• Benefiting the company only

• Cooperation and ethical communication

• Conducting market research

A primary method PR uses to address crises is:

• Ignoring public opinion

• Propaganda techniques

• Crisis management

• Only engaging in digital media

Public opinion analysis in PR helps to:

• Ignore negative feedback

• Understand and influence public opinion

• Create advertisements

• Enhance product development

PR and advertising differ in that PR:

• Focuses more on sales

• Emphasizes reputation and stakeholder relations

• Involves only internal communication

• Is more short-term than advertising