
Business & Eco Week 3 (Business Opportunities
Authored by Matthew Pearce
Other
8th Grade
Used 2+ times

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10 questions
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1.
FILL IN THE BLANKS QUESTION
2 mins • 1 pt
A specific group of customers with similar characteristics that a business will produce goods or services for
(a)
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Characteristics or statistics relating to the population, including age, gender, ethnicity, employment.
Demographics
Behavioural characteristics
Psychographics
Geographics
3.
CATEGORIZE QUESTION
5 mins • 5 pts
Organize these options into the right categories
Groups:
(a) Demographic Characteristics
,
(b) Behavioural Characteristics
,
(c) Geographical Characteristics
,
(d) Psychographic Characteristics
First-time buyer
Regular product user
Attitudes
Age
Live in suburban areas
Brand loyalty
Lifestyle
Gender
Live in urban areas
Ethnicity
Live in rural areas
Values
4.
MATCH QUESTION
2 mins • 2 pts
Match the following business to their potential target market
Officeworks
New Parents
Gucci
Diet-Conscious Consumers
Hello Fresh
University students
Baby Village
High income earners
Rebel Sport
Young & Active Students
5.
MATCH QUESTION
2 mins • 1 pt
Match the company to its likely competitor
Jaguar
McDonald's
Coca-Cola
Woolworths
KFC
Pepsi
Target
Mercedes
Aldi
Kmart
6.
DRAG AND DROP QUESTION
2 mins • 3 pts
A (a) may respond to (b) in the market by developing a (c) to satisfy (d)
7.
MATCH QUESTION
2 mins • 1 pt
Match the following entrepreneur to their business
Amazon
Elon Musk
Tesla
Bill Gates
Microsoft
Mark Zuckerberg
Jeff Bezos
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