Business & Eco Week 3 (Business Opportunities

A specific group of customers with similar characteristics that a business will produce goods or services for

Characteristics or statistics relating to the population, including age, gender, ethnicity, employment.

• Demographics

• Behavioural characteristics

• Psychographics

• Geographics

Organize these options into the right categories

Groups:

(a) Demographic Characteristics

,

(b) Behavioural Characteristics

,

(c) Geographical Characteristics

,

(d) Psychographic Characteristics

• Live in rural areas

• Values

• Attitudes

• Live in urban areas

• Age

• Ethnicity

• Brand loyalty

• Lifestyle

• Gender

• Live in suburban areas

• Regular product user

• First-time buyer

Match the following business to their potential target market

• Rebel Sport

• Young & Active Students

• Officeworks

• University students

• Baby Village

• New Parents

• Gucci

• Diet-Conscious Consumers

• Hello Fresh

• High income earners

Match the company to its likely competitor

• Coca-Cola

• McDonald's

• Jaguar

• Pepsi

• Target

• Mercedes

• KFC

• Woolworths

• Aldi

• Kmart

A​ (a)   may respond to​ (b)   in the market by developing a ​ (c)   to satisfy​ (d)  

• business
• opportunities
• new product
• demand

Match the following entrepreneur to their business

• Microsoft

• Elon Musk

• Tesla

• Jeff Bezos

• Amazon

• Bill Gates

• Facebook

• Mark Zuckerberg

Match the business to its most ideal location

• University campus

• Bicycle Centre

• Industrial area

• Nike

• Skate Park

• Baby Village

• Near a sports precinct

• Autobarn

• Suburban Neighbourhood

• Officeworks

A sole proprietorship is owned by ​ (a)   person, a partnership is owned by ​ (b)   people and a corporation is owned by​ (c)  

• 1
• 2
• shareholders

Organize these options into the right categories

Groups:

(a) Unlimited Liability

,

(b) Limited Liability

• Partnership

• Sole Proprietorship

• Corporation