Chapter 15 Entry Strategy and Strategic Alliances

Chapter 15 Entry Strategy and Strategic Alliances

University

96 Qs

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Chapter 15 Entry Strategy and Strategic Alliances

Chapter 15 Entry Strategy and Strategic Alliances

Assessment

Quiz

Specialty

University

Practice Problem

Hard

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許葉金貞kimtrinh 許葉金貞kimtrinh

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96 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The choice of which international markets to enter should be driven by an assessment of absolute short-run growth and profit potential.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The attractiveness of a country as a potential market for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When determining the value of a foreign market, an international firm must consider both its products and the competition.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Educating customers is an element of pioneering costs.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A strategic commitment can be reversed by the top management at will.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gadgets, Inc., wants to enter a foreign market on a small scale. This will allow it to learn about the market while limiting the firm's exposure to that market.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Exporting from a firm's home base is most appropriate when lower-cost locations for manufacturing the product can be found abroad.

TRUE

FALSE

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