Midterm Revision - Mass Communication

Check the following statements. Then decide whether it is true or false: In mass communication, gatekeepers are the people who decide what messages reach to the audience.

• True

• False

Check the following statements. Then decide whether it is true or false: Media not only reflects what is happening in society, but it also shapes it.

• True

• False

Check the following statements. Then decide whether it is true or false: Channel is the medium used to send a message like the TV or internet.

• True

• False

Check the following statements. Then decide whether it is true or false: Receiver is the person or organization sending the message like a TV station.

• True

• False

Check the following statements. Then decide whether it is true or false: Culture affects how different groups of people interpret media messages.

• True

• False

Check the following statements. Then decide whether it is true or false: Traditional media like TV, radio and newspaper can be combined with new digital technologies.

• True

• False

Check the following statements. Then decide whether it is true or false: The audience are passive, they don't have control over the content they engage with.

• True

• False