Module 2: Business Models

A plan for how your business will solve the customer's problem and make money in the process

• Business Model

• Business Plan

• Business Objective

• Business Overview

This is where a business sells its products or services to another business.

• B2G

• B2C

• B2B

• C2C

This is where a business sells its products or services directly to consumers.

• B2B

• B2C

• B2G

• B2S

A physical or virtual item that a business brings to the market. It is something customers use themselves to help solve a problem.

• Service
• Feature
• Tool
• Product

An action that a business performs through the efforts of one or more individuals to help solve a problem. A business does work that customers need done for them.

• Merchandise
• Goods
• Service
• Product

The Amazing Pizza Company has a contract with The Delicious Pepperoni company to order 50,000 slices of pepperoni per year. Who is the company and who is the customer in this relationship?

• The Amazing Pizza Company is the customer and The Delicious Pepperoni company is the supplier.
• The Amazing Pizza Company is the supplier and The Delicious Pepperoni company is the customer.
• Both companies are customers in this relationship.
• The Amazing Pizza Company is a competitor and The Delicious Pepperoni company is a supplier.

If someone has a broken washing machine and doesn't know how to fix it, what is the best way to provide a solution to this customer's problem?

• Tell them to ignore the problem and use a laundromat instead.

• Tell them to replace the washing machine with a new one immediately.

• Sell a service where a company will do the work for them.

• Try to give advice to fix it themselves

One of the primary goals in business is to:

• Generate profits

• Expand product range
• Enhance customer satisfaction
• Increase market share

This is calculated by measuring the difference between a business's revenue and expenses.

• Revenue

• Expenses

• Net worth calculation
• Profits

The money your business brings in from customers; also called gross income.

• Profit
• Net income
• Sales tax
• Revenue