CH:4 Consumer Markets and Buyer Behavior Quiz

Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

• consumer market

• market offering

• market mix

• subculture

• social class

Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?

• product stimuli

• cultural stimuli

• price stimuli

• place stimuli

• promotion stimuli

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

• technological stimuli

• buyer's decision process

• buyer's spending habits

• social stimuli

• promotion stimuli

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

• product

• packaging

• price

• promotion

• place

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

• economic

• technological

• social

• political

• cultural

Buyer responses are influenced by marketing stimuli. The responses to the stimuli include all of the following EXCEPT ________.

• brand engagement

• buying attitudes

• purchasing behavior

• buying preferences

• the "why" regarding the responses

________ is the most basic determinant of a person's wants and behavior.

• Culture

• Brand personality

• Cognitive dissonance

• Motive

• Attitude

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.

• cultural universals

• reference groups

• subcultures

• monocultures

• social networks

Subcultures include nationalities, religions, geographic regions, and ________.

• genders

• ages

• professions

• racial groups

• income levels

Which consumer group tends to show more brand loyalty and makes shopping a family event, with children having a big say in the purchase decision?

• Hispanic Americans

• African Americans

• Arab Americans

• working class consumers

• middle class consumers