EMTECH - Quiz 4 and 5

1. The process of defining exactly who your target customer.

2. The study of consumers based on their activities, interests and opinions.

3. The study of the size, age structures and economics of different populations can be used for a variety of purposes.

4. Explains why they buy the product.

5. It will answer your exact who questions.

6. A demographic factor that targets teenagers or seniors or specifically for mothers of newborns.

7. A demographics factor that focuses on people who have disposable income.

8. A psychographic trait that shares certain worldviews, environmental issues, enjoy music genres, or similar political beliefs.

9. A psychographic trait that considers client’s being outgoing or introvert.

10. A psychographic trait that gets close to demographic data if pertaining to a group with the same interest.