MARKETING & ADVERTISING: Business Economics

The steps of marketing process:

• mission, situation analysis, marketing strategy, marketing mix, implementation

• vision, control, marketing mix, mission, situation analysis

The marketing segmentation:

• psychological, geographic, demographic, behavioural

• geographic, demographic, psychographic, behavioural

Quantitative data are ideal for small groups of people.

• True

• False

Qualitative data are based on focus groups made of:

• maximum a dozen people

• more than a dozen people

Primary research is based on statistics.

• False

• True

Secondary research is less expensive.

• False

• True

Target marketing is expensive.

• False

• True

Copyright must be registered.

• False

• True

Informative advertising is used to persuade people in buying the products.

• False

• True

TV is the most expensive means of advertising.

• False

• True