Level 10 Unit 6 Vocabulary

The company’s ________________ situation improved when it raised prices because it made more money from each sale.

• ethical

• financial

• fake

The manager asked her team to ________________ why more customers were posting negative comments on social media.

• decline

• investigate

• outweigh

Price and quality are two ________________ that many customers consider before they buy something.

• competitors

• criteria

• goods

If something you own breaks, you can either buy a new one or try to ________________ it yourself.

• fix

• get

• set

The café offered free cookies as a(n) ________________ to get customers to spend more than $10.

• incentive

• pressure

• review

If a company stops trying to keep its customers happy, its market share will likely ________________.

• decide

• decline

• delay

The ________________ was so positive that most people who read it believed that it was fake.

• criterion

• paradise

• review

These days, shoppers who are not ________________ with the service they receive from a company often express their feelings on social media.

• investigated

• outweighed

• satisfied

A company that has many ________________ must find a way to tell customers how its products and services are better than others.

• challenges

• competitors

• criteria

Several studies suggest that a ________________ of people look at reviews before they buy something online.

• majority

• pressure

• service