MARKETING EXAM 2

Which of the following is a way that local zoning laws affect businesses?

• Prohibit price discrimination

• Restrict placement of billboards

• Limit creation of monopolies

• Require labels on products

Which of the following is an example of a voluntary debtor-creditor relationship?

• Requiring specific information

• Receiving a monetary gift

• Obtaining a loan from a bank

• Owing punitive damages

Every channel of distribution begins with the (a)   and ends with the user or consumer.

• intermediary

• producer

• retailer

• agent

How does implementing an electronic data interchange (EDI) system benefit businesses?

• It allows trading communities to establish linear distribution strategies.

• It increases the use of artificial intelligence systems.

• It duplicates the data entry process within the supply chain.

• It improves the speed and accuracy of information flow.

Marsha got a great deal on a phone that she bought on the Internet. When she had a problem with it, she contacted the manufacturer and was told that the company would not honor the warranty because her phone had been sold by the manufacturer to a company in China. The manufacturer would not honor the warranty because Marsha's phone is an example of a product in the

• distribution channel

• product life cycle

• product mix

• gray market

Which of the following is a true statement about channel-member relationships in the supply chain:

• Members can often reduce conflict by focusing on the common goal of customer satisfaction.

• Because the producers are the channel leaders, they usually have more negotiating power.

• Technological advancements have made interaction among channel members unnecessary.

• To minimize horizontal conflict, most wholesalers in the supply chain charge slotting fees.

An important factor in effective verbal communication is

• reading from a script.

• developing mannerisms.

• having a pleasant voice.

• enunciating rapidly.

When Jeremy extended his hand toward Hank as they were introduced, Hank said, "Hello, Jeremy." However, he ignored Jeremy's hand and kept his own hands in his pockets. What kind of nonverbal message was Hank sending?

• A. We have met before.

• B. I am glad to meet you.

• C. We have a lot in common.

• D. I don't want to know you.

What type of communication style is usually most appropriate to use when evaluating employees?

• Formal

• Casual

• Routine

• Instructional

Which of the following should you be sure to do when taking notes:

• Write in complete sentences.

• Use correct spelling and grammar.

• Write as legibly as possible.

• Try to write down everything the teacher says.