Segmentation, Competition & Positioning

Fill in the blank: 'M&Ms melts in your mouth, not in your hands' is an example of ________ positioning strategy.

• Attribute

• Price

• Product classification

• Non-price

Which of the following is a product user positioning strategy?

• A) Targeting young professionals

• B) Offering discounts

• C) Emphasizing product quality

• D) Fast delivery

Fill in the blank: ________ competition involves businesses competing on factors other than price.

• A) Price

• B) Non-price

• C) Direct

• D) Indirect

Fill in the blank: ________ competition occurs when businesses offer similar products or services.

• A) Direct

• B) Indirect

• C) Non-price

• D) Attribute

Which of the following is a non-price competition strategy?

• Offering the lowest price

• Emphasizing product quality

• Direct advertising

• Seasonal discounts

Nike and Adidas are involved in which type of competition?

• Direct

• Indirect

• Substitute

• Complementary

Name the 4 benefits of competition:

• Lower Prices, Better Quality, Innovation, Customer Choice

• Higher Prices, Less Quality, Innovation, Customer Choice

• Lower Prices, Less Quality, Innovation, Customer Choice

• Higher Prices, Better Quality, Innovation, Customer Choice

Fill in the blank: Lincoln Continental's slogan "What a luxury car should be" is an example of ________ positioning strategy.

• Cost Leadership

• Product Classification

• Focus

• price

Fill in the blank: Walmart's strategy is an example of ________ strategy.

• price competition

• Differentiation

• Focus

• Innovation

Fill in the blank: Nike and Adidas are involved in ________ competition.

• Direct

• Indirect

• Substitute

• Complementary