C10 (CB)_Culture and Consumer Behavior Quiz

What is culture described as?

• A society's technology

• A society's personality

• A society's economy

• A society's geography

What is the process of learning one's own culture called?

• Integration

• Acculturation

• Enculturation

• Assimilation

Which of the following is NOT a dimension of culture mentioned in the text?

• Ecology

• Social structure

• Ideology

• Economics

Who are the first to try new ideas according to the diffusion of innovations theory?

• Innovators

• Laggards

• Early majority

• Late majority

What is a common barrier to adoption of innovations?

• High cost

• Overexposure

• Lack of interest

• Usage or value issues

Which cultural value emphasizes working hard and excelling?

• Humanitarianism

• Achievement and Success

• Environmental Concerns

• Youthfulness

What does the fashion system include?

• Only consumers

• Only designers

• All involved in creating symbolic meanings

• Only marketers

What is the term for the learning of new cultural practices when traveling?

• Enculturation

• Acculturation

• Integration

• Assimilation

Which of the following is a prerequisite for successful adoption of innovations?

• Complexity

• Trialability

• Incompatibility

• Obsolescence

What is the role of marketers in relation to culture?

• To ignore cultural changes

• To track cultural changes for opportunities

• To enforce cultural norms

• To create cultural barriers