Topic 3 : Marketing Concepts and Trends

What is the primary goal of marketing?

• To produce goods

• To create and maintain customer relationships

• To manage finances

• To hire employees

Which of the following is part of the marketing mix?

• Product

• Price

• Place

• All of the above

What does SWOT analysis stand for?

• Strengths, Weaknesses, Opportunities, Threats

• Sales, Wages, Operations, Targets

• Strategy, Wisdom, Objectives, Tactics

• Systems, Workflows, Outcomes, Techniques

What is market segmentation?

• Dividing a market into distinct groups of buyers

• Merging different markets into one

• Creating a product for the entire market

• Analyzing competitors' market strategies

Which trend involves using data to inform marketing decisions?

• Traditional advertising

• Digital marketing

• Data-driven marketing

• In-store promotions

What is the purpose of branding?

• To increase production costs

• To create a unique identity for a product or service

• To reduce marketing expenses

• To limit customer choices

Which marketing strategy focuses on attracting customers through valuable content?

• Influencer marketing

• Content marketing

• Direct marketing

• Affiliate marketing

What is a target market?

• The total market for a product

• A specific group of consumers aimed at by marketing efforts

• A competitor's customer base

• A general demographic

What does PPC stand for in online advertising?

• Pay Per Click

• Pay Per Conversion

• Pay Per Customer

• Pay Per Campaign

Which of the following is a benefit of social media marketing?

• Limited audience reach

• Real-time customer engagement

• High cost of entry

• Difficulty in measuring success