
Market Research Quiz
Authored by Adetunji Idowu
Business
1st Grade
Used 1+ times

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a reason for collecting market research data?
Identifying competitor activity
Playing a game
Singing a song
Building a house
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market research helps in understanding what?
Consumer behavior and motivations
The weather
Animal habitats
Space travel
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can businesses retain more customers through market segmentation?
By offering the same product to everyone.
By marketing products that appeal to different life stages.
By ignoring customer feedback.
By reducing product variety.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can you identify competitors' strengths and weaknesses?
From a customer’s point of view
By guessing
By ignoring them
By asking their friends
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an easier way for small businesses to enter a market?
By increasing the market size
By entering a niche market with few specialized products
By reducing the number of competitors
By increasing the value of sales
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