GCF Global Digital Literacy: Understanding Targeted Advertising

What is targeted advertising?

• A method of advertising that focuses on consumer traits and preferences.

• A form of advertising that uses TV commercials.

• An advertising strategy that uses billboards.

• A type of advertising that only uses radio ads.

How do advertisers track your online activity?

• By listening to your phone calls.

• By using your phone's GPS.

• By reading your emails.

• By tracking cookies and search engine history.

What is a common method used by websites to track your visits?

• Sending you an email.

• Using a cookie file on your computer.

• Sending you a text message.

• Calling you directly.

What can you do to reduce targeted ads?

• Click on more ads.

• Use an ad blocker and delete cookies.

• Share more information on social media.

• Visit more websites.

Can targeted ads follow you across different devices?

• No, they can only track you on one device.

• Yes, they can track you across multiple devices.

• Only if you use the same browser on all devices.

• Only if you have the same email on all devices.