CRM Quiz

What does CRM stand for?

• Client Relationship Management

• Customer Resource Management

• Customer Relationship Management

• Client Resource Management

Which of the following is NOT a core component of a CRM?

• Customer Support Automation

• Marketing Automation

• Financial Management

• Sales Force Automation

What is the primary focus of an analytical CRM?

• Facilitating marketing campaigns

• Managing customer interactions

• Automating sales processes

• Analyzing customer data

Which type of CRM focuses on breaking down silos across the organization?

• Analytical CRM

• Operational CRM

• Sales Force Automation

• Collaborative CRM

What is one of the main benefits of using a CRM system?

• Reduced employee efficiency

• Increased production costs

• Limited data access

• Improved customer relationships

Which of the following is a feature of Sales Force Automation?

• Creating marketing campaigns

• Performance analysis of sales staff

• Managing customer interactions

• Analyzing marketing budgets

What does a CRM system NOT do?

• Track customer interactions

• Schedule follow-ups

• Manage backend operations

• Store customer data

How does CRM help in marketing?

• By reducing communication speed

• By personalizing marketing campaigns

• By automating backend operations

• By eliminating customer data

What is a key feature of operational CRM?

• Customer journey visualization

• Data analysis

• Social media management

• Email marketing

Which of the following roles can benefit from CRM?

• Only salespeople

• Only marketers

• Only customer support staff

• All of the above