Consumer Behaviour and Consumer Banking Quiz

What is consumer behaviour primarily concerned with?

• The financial literacy of consumers

• How individuals make decisions to spend resources

• How consumers dispose of products

• The marketing strategies of banks

Which of the following is an external factor influencing consumer behaviour?

• Attitudes

• Motives

• Cultural factors

• Perception

What is cognitive imbalance in consumer behaviour?

• A balanced financial situation

• A state of confusion

• Awareness of better options

• Satisfaction with current services

Which social class tends to borrow funds for personal use?

• Lower class

• Upper class

• All classes equally

• Middle class

What is the primary focus of psychological influences on consumer behaviour?

• Cultural background

• Social class

• Motivation and perception

• Geographic location

What type of information is required during the decision stage of the consumer process?

• Comparative position information

• Demonstrative information

• Contractual information

• Alert information

What is the role of post-purchase evaluation?

• To eliminate dissatisfaction

• To decide on future purchases

• To gather information for marketing

• To increase cognitive dissonance

Which of the following is NOT a type of market segmentation?

• Geographic

• Technological

• Demographic

• Psychographic

What does differentiated marketing focus on?

• Common needs of consumers

• Specific needs of different segments

• Generic products for all

• Cost economies

What is a key reason for the growing interest in consumer banking?

• Declining interest rates

• Technological advancements

• Growing middle class with purchasing power

• Increased corporate banking profits