
Micro Marketing Environment Quiz

Quiz
•
Professional Development
•
University
•
Medium
NORHUSNIYATI HUSIN
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is part of the micro marketing environment?
Demographic factors
Competitive forces
Economic conditions
Technological changes
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following are considered a part of a company's micro environment?
Government regulations
Suppliers
Natural forces
Cultural trends
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The role of intermediaries in the micro marketing environment is to:
Provide feedback on consumer preferences
Facilitate the distribution of products to end consumers
Create demand for products
Influence government policies
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT part of the micro environment of a business?
Competitors
Marketing intermediaries
Technological trends
Customers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company's marketing mix is most directly influenced by which component of the micro environment?
Demographic trends
Economic conditions
Suppliers
Competitors
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following would most likely be considered a competitor in the micro marketing environment?
Government agencies
Other companies offering similar products
Economic downturns
Technological innovations
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a "customer" factor in the micro environment?
Buying habits
Inflation rate
Government regulations
Technological advancements
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