ART EXAM PART ONE CH 11-14

Our encounters with graphic design differ from our encounters with artforms in a gallery or a museum, because they are .

• Intentional

• Unintended

• Impactful

• Remote

Which design discipline is characterized by the use of words and pictures to improve visual communication?

• Graphic design

• Industrial product design

• Interactive design

• Motion graphics

Which of the following refers to the art of designing letterforms and composing material from letterforms?

• Logo

• Typography

• Graphic design

• Title sequences

A complete set of letterforms is known as a font, or a .

• Logo

• Serif

• Typeface

• Title

The images and words in graphic design are often .

• Unmemorable

• Interactive

• Enigmatic

• Complementary

Which of the following refers to angled, short lines with pointed ends that terminate the main strokes?

• Serifs

• Black letters

• Logos

• Sans serifs

Sans serif fonts appear .

• Italic

• Handwritten

• Medieval

• Modern

Why did Donald Meeker redesign the Federal Highway font?

• To advertise government agency

• to convey a social message

• To improve legibility

• To make information pleasurable

Heidi Cody’s American Alphabet represents graphic design because it features

• Title sequences

• Typography

• Product design

• Graphics

An identifying mark based on letterforms combined with pictorial elements is called a

• Logo

• Poster

• Typeface

• Website