
Marketing Final Assessment
Authored by Faith Brooks
Business
8th Grade
Used 6+ times

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27 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At which time did marketing emerge?
During the middle ages
During the Industrial Revolution
During World War I
During the twentieth century
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The promotion of products or brands through one or more forms of electronic media correctly defines which of the following?
infomercials
digital marketing
internet marketing
telecommunications marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a pathway in the Marketing Career Cluster
Marketing Research
Merchandising
Professional Sales
Customer Service
4.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
One of the many ways in which marketing benefits _____ is by informing and educating consumers. Marketing often has a _____ intent, but it commonly begins when a company ______ customer needs and seeks to explain how its products or services meet those needs.
(a)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a career in the Marketing Communications Pathway?
Database administrators
Public relations managers
Sales representatives
Advertising executives
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Plan and promote the sale of goods or services by advertising them or displaying them attractively
Marketing Communications
Marketing Management
Merchandising
Professional Sales
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Plan, create and execute marketing and advertising campaigns
Marketing Communications
Marketing Management
Professional Sales
Marketing Research
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