Marketing Final Assessment

At which time did marketing emerge?

• During the middle ages

• During the Industrial Revolution

• During World War I

• During the twentieth century

The promotion of products or brands through one or more forms of electronic media correctly defines which of the following?

• infomercials

• digital marketing

• internet marketing

• telecommunications marketing

Which of the following is NOT a pathway in the Marketing Career Cluster

• Marketing Research

• Merchandising

• Professional Sales

• Customer Service

One of the many ways in which marketing benefits _____ is by informing and educating consumers. Marketing often has a _____ intent, but it commonly begins when a company ______ customer needs and seeks to explain how its products or services meet those needs.

Which of the following is NOT a career in the Marketing Communications Pathway?

• Database administrators

• Public relations managers

• Sales representatives

• Advertising executives

Plan and promote the sale of goods or services by advertising them or displaying them attractively

• Marketing Communications

• Marketing Management

• Merchandising

• Professional Sales

Plan, create and execute marketing and advertising campaigns

• Marketing Communications

• Marketing Management

• Professional Sales

• Marketing Research

Manage policies, operations or staff, working in advertising, promotions, marketing, etc.

• Marketing Management

• Professional Sales

• Marketing Research

• Merchandising

Communicate with customers in order to ensure they are receiving the right products and services as well as inform them of new products and services

• Professional Sales

• Marketing Research

• Merchandising

• Marketing Communications

Collect and analyze different types of information to design new products and predict future sales

• Marketing Research

• Merchandising

• Marketing Communications

• Marketing Management